How to Boost Your Summer Tour Packages and Attract More Travelers? – Travel Mapping


Summer is the perfect time for adventure and exploration, and as a travel agent, you have a golden opportunity to promote your exciting tour packages. This blog post will explore various strategies to market your summer tours effectively and entice more travelers to choose your packages.

We’ll also discuss the importance of creating custom travel posters with your packages featured prominently and adding codes and discounts to these posters to incentivize people to take action.

Utilize Social Media Platforms

Social media platforms have become powerful marketing tools. Create engaging content that highlights the unique experiences offered by your summer tour packages. Share captivating images, videos, and testimonials to spark interest among potential travelers.

Use platforms like Facebook, Instagram, Twitter, and LinkedIn to reach a wider audience and interact with potential customers. Consider using PosterMyWall’s poster maker to design visually appealing posts and ads that promote your tour packages and encourage social media users to share them.

Collaborate with Influencers

Partnering with travel influencers can significantly enhance your reach and credibility. Identify influencers with an engaged audience who align with your brand and target market.

Invite them to experience your summer tour packages and share their experiences through blog posts, social media posts, and videos. Their endorsement can inspire their followers to book your tours.

Create custom travel posters featuring quotes or images from these influencers and share them on your website and social media platforms.

Engage with User-Generated Content:

Encourage your customers to share their travel experiences with your tour packages. User-generated content, such as photos, videos, and reviews, adds authenticity and helps build trust.

Create dedicated hashtags for your summer tours and encourage travelers to use them when posting on social media. Repost and share the best user-generated content to showcase the amazing experiences your packages offer.

You can also incorporate these visuals into your custom travel posters to attract potential customers.

Leverage Email Marketing:

Email marketing remains an effective way to reach a targeted audience. Build an email list of interested travelers and send them regular newsletters or updates about your summer tour packages.

Personalize your emails based on customers’ preferences and previous interactions. Consider including exclusive discounts or limited-time offers in your email campaigns to create a sense of urgency.

Use eye-catching visuals and banners in your emails, including custom travel posters highlighting your tour packages’ key features and benefits.

Optimize your Website for Search Engines:

Ensure your website is search engine optimized to improve your online visibility. Conduct keyword research to identify relevant terms and incorporate them into your website’s content, meta tags, and URLs.

Create informative blog posts or articles about summer travel destinations, travel tips, or experiences related to your packages. Share these articles on social media and link them back to your website.

Use custom travel posters within your blog posts to capture readers’ attention and promote your packages.

Organize Contests and Giveaways:

Contests and giveaways are a great way to create buzz and attract attention to your summer tour packages. Encourage participants to share their contact information, such as email addresses or social media handles, in exchange for a chance to win a free trip or a discount on their booking.

Promote these contests through your website, social media, and email newsletters. Design attractive custom travel posters featuring the contest’s details or giveaways and use them to grab attention and generate excitement.

Collaborate with Local Businesses:

Establish partnerships with local businesses in your tour destinations. This could include hotels, restaurants, transportation services, and attractions. Offer exclusive package deals that include discounts or special perks from these partners.

Collaborate with them to cross-promote each other’s services through custom travel posters displayed at their locations or shared on social media. This mutually beneficial relationship can further expand your reach and provide added value to your customers.

Utilize Online Travel Marketplaces:

Leverage the power of online travel marketplaces to promote your summer tour packages. List your tours on TripAdvisor, Expedia, or Viator to reach a wider audience.

Optimize your listings with captivating descriptions, high-quality images, and positive customer reviews. Link back to your website or landing page where visitors can find more details about your packages and make bookings.

Consider creating custom travel posters for these marketplaces to make your listings stand out from competitors.


Promoting your summer tour packages requires a comprehensive marketing strategy encompassing various channels and tactics. You can effectively reach your target audience by utilizing social media platforms, collaborating with influencers, engaging with user-generated content, and leveraging email marketing.

Custom travel posters in your promotional materials add visual appeal and help grab attention. With the right strategies, you can boost your summer tour bookings and create memorable experiences for travelers.

So, start implementing these tips and watch your summer tour packages flourish. Happy promoting!